Product Designer

Hi, I'm Bruno
Santos

I design digital experiences for complex systems — turning enterprise workflows, fintech platforms, and emerging technologies into interfaces people actually want to use.

Product StrategyEnterprise UXEnd-to-End Delivery
Bruno Santos — Senior Product Designer

10+ Years

Experience

Turning Complexity Into Intuitive Experiences

With over a decade of experience, I specialize in designing digital products for enterprise systems, fintech platforms, and high-scale transactional environments. My work sits at the intersection of deep user understanding and system-level thinking.

I have led design efforts across the full product lifecycle — from discovery and research through prototyping, testing, and implementation — within fast-paced, cross-functional Agile teams.

Recently, I have focused on data-driven and AI-assisted features, ensuring these powerful technologies remain transparent, controllable, and genuinely useful to the people who rely on them.

User-Centered

Every decision anchored in real user needs. I conduct thorough research, map mental models, and validate assumptions through continuous user feedback loops.

Problem Solver

I thrive on untangling complex challenges. Breaking down ambiguous problems into actionable design strategies that align business goals with user value.

Collaborative

Deep experience in Agile/Scrum environments. I bridge design, product, and engineering with clear communication and shared ownership of outcomes.

Results-Driven

Designs that move metrics. I measure success through usability improvements, conversion lifts, and qualitative feedback — not just pixel perfection.

Selected Case Studies

Securing Healthcare Logistics with Blockchain
CRYOPDP / DHL2024

Securing Healthcare Logistics with Blockchain

Supply Chain & Healthcare Logistics/UI/UX
View Case Study
The Web3 Commerce Platform Defining the Future of Trade
UPPFIRST2022

The Web3 Commerce Platform Defining the Future of Trade

Retail & Blockchain/UI/UX
View Case Study
Driving the Future of Connected Vehicle Ownership
Honda2025

Driving the Future of Connected Vehicle Ownership

Automotive & Blockchain/UI/UX
View Case Study
Simplifying Digital Asset Management Through Connected Web Experiences
KINEKT2025

Simplifying Digital Asset Management Through Connected Web Experiences

Blockchain & Digital Services/UI/UX
View Case Study
The Destination for Capital Relief Trades
RiskBlocs2025

The Destination for Capital Relief Trades

Finance & Digital Asset Trading/UI/UX
View Case Study
Simplifying Investor Onboarding and Compliance Operations
KlearYC2023

Simplifying Investor Onboarding and Compliance Operations

Finance & Compliance Technology/UI/UX
View Case Study
Finova BankTechCorpCloudScaleSecureIDMedConnectShopify PlusSalesForce PartnerPayGlobalNeuroAITradeFlowInsureTechLogiChainFinova BankTechCorpCloudScaleSecureIDMedConnectShopify PlusSalesForce PartnerPayGlobalNeuroAITradeFlowInsureTechLogiChain

My Design Process

01

Research

User interviews, contextual inquiry, competitive analysis, and stakeholder workshops to uncover real needs and mental models.

02

Define

Synthesizing research into insights, personas, problem statements, and success metrics that ground every design decision.

03

Ideate

Concept generation through sketching, information architecture, user flows, and collaborative design sprints with cross-functional teams.

04

Prototype

High-fidelity interactive prototypes in Figma and ProtoPie that simulate real interactions and edge cases for meaningful validation.

05

Test & Iterate

Moderated usability testing, A/B tests, and analytics review. Continuous improvement cycles based on data and user feedback.

What Drives My Design Thinking

Great design is not about making things look beautiful — it is about making complex systems feel simple, giving users control over chaos, and respecting their intelligence. Every interaction is an opportunity to build trust.
Bruno Santos

“I've had the pleasure of working alongside Bruno on several projects, and his ability to turn complex requirements into clean, intuitive, and beautiful interfaces is outstanding. He combines creativity, technical insight, and a strong sense of user empathy. From wireframes to polished designs, Bruno's contributions always elevate the user experience.”

Damiano Barbati

Damiano Barbati

Technical Lead

“I really appreciated working with Bruno. His creativity and attention to detail have significantly contributed to our projects. He's consistently delivering high-quality designs that enhance user experience. In addition to his professional skills, Bruno is an easy-going and approachable individual. He fosters a collaborative atmosphere within the team, making it enjoyable to work together. I believe he will be an asset to any team he joins.”

Ricardo Lopes

Ricardo Lopes

Senior Backend Engineer

“I had the pleasure of working closely with Bruno, and I can confidently say he is one of the most thoughtful and impact-driven Product Designers I've ever collaborated with. What sets Bruno apart is his focus on deeply understanding both the client's strategic goals and the end user's real-world needs. If you're looking for a designer who goes beyond the surface, truly understands what makes a product work, and delivers thoughtful, strategic design, Bruno is the one you want on your team.”

Giovanni Pinto

Giovanni Pinto

Solutions Architect

Skills & Tools

Design & UX Skills

Core competencies

UX Research and Strategy95%
Interaction Design92%
Prototyping and Testing90%
User Flows & Journey Mapping94%
Usability & Mental Models88%

Systems & Domains

Complex Systems Design93%
Transactional Platforms90%
Security & Authentication Flows86%
Data-Driven Features87%

Product & Collaboration

Work methodology

Product Strategy85%
Agile / Scrum Collaboration90%
Cross-functional Teamwork92%
Stakeholder Communication88%

Languages

Portuguese· Native
English· Professional Working Proficiency

Tools & Technologies

What I work with

Figma
Sketch
Adobe Creative Cloud
Principle
ProtoPie
Miro
FigJam
Webflow
HTML/CSS
Jira
Asana

Let's Work
Together

I am currently available for remote freelance projects and full-time opportunities. If you have a challenging design problem or want to discuss a potential collaboration, I'd love to hear from you.

Available for remote freelance & full-time